Animated Video Production

Animation has been growing to become an essential part of video production, whether it be for marketing, educational, training applications, or advertisement, there are several different styles and specialties to choose from when creating an animated video production. Without animation, video production would be lacking the visual interest, entertainment value, and educational capacity.

Animated video production typically starts with storyboards, which are used to serve as an ‘outline’ of the story. Storyboards include sketches of each scene and the action performed in each. The storyboard can help determine if a particular idea or point of view is working, and it is the foundation of the animation production. It is also the linking point between the artists, directors, and producers to bring the project to fruition.

Once the storyboard has been approved, the designers/animators work to create the animation. There are many different kinds of animation, such as 2D, 3D, and motion graphics, that are used in video production. 2D animation is a traditional flat animation that consists of vector-based illustrations. 3D animation involves objects moving in 3 dimensions and can be used for characters, special effects, and environments. Motion graphics use video footage, text, sound, and design to create a motion graphic animation. All of these different styles have their advantages and disadvantages, and the video production team often has to decide which is best suited for the project.

The production team also has to decide on the type of voice-over needed for the video, which means selecting an appropriate voiceover artist for the project. Voiceover artists typically read from a script and there is usually additional dialogue added on top of the animation footage.

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Once the design and voiceover are completed, the animators start the process of post-production. This typically includes editing, color correction, sound design, and other pieces to make the animation perfect. After the animators have completed the post-production work, the video is sent back to the producer for final approval.

Animated video production is an exciting area of video production that can be both challenging and rewarding. As animation continues to evolve and the technology involved continues to advance, the possibilities for creating stunning and memorable visuals for a variety of applications continues to improve. Animation will be an important part of video production for years to come and it is sure to be a trend that continues to expand and improve.